About me

Giovanna Melfi, Founder & Managing Director

I specialise in business development, people management and digital transformation. I have more than 20 years’ experience working with top luxury brands, such as Yves Saint Laurent, Gucci, Burberry, Ermenegildo Zegna and Marc Jacobs. 


By forming talented and dynamic teams with shared values, I have helped several multicultural organisations across Europe and Asia transform their business to be more sustainable and profitable


As an innovations enthusiast, I embrace the power of digital technology and guide organisations in transitioning to the online world. As a result, my clients see a surge in efficiency and productivity, with adaptable work processes that drive expansion


I was born in Italy, and have since lived in the UK, Spain, France, Indonesia and Singapore. I am currently based in Hong Kong. 

In addition to serving as a consultant, I am also:

A member of British Chamber of Commerce in Hong Kong & Macau 

An executive committee member of Women in Business, Hong Kong

A business mentor at Techstar’s Startup Weekend, an accelerator programme for entrepreneurs 

Vice president of the IMD Alumni club, Hong Kong 

A business mentor for the NextGen Women Network, a local coaching group for high school students looking for inspirational business women role models.